IASCA Regains Brasil Affiliation
Sao Paolo Brasil - After a 4 year period of dormancy by a former affiliation, IASCA has appointed Brazil’s premier event producer Mr. Daniel Boner of 101% Eventos the IASCA affiliation for the country. IASCA President Paul Papadeas was invited to address car audio salespeople, installers, distributors, manufacturers and the press in a meeting to announce the return of IASCA to Brazil and the new direction of IASCA Worldwide. In a post meeting reception, participants enjoyed refreshments while spending more than an hour comparing the present IASCA to the past. At first some seemingly skeptical attendees quickly warmed up to the new regime. The principle of worldwide competitor classification and rules uniformity was well received. Even more positive response came from distributors and dealers who now know that IASCA’s purpose is to help escalate car audio awareness in the consumer.
101% Eventos hosts over 70 car audio and car show events all over Brazil to a population of over 190 million people, Brazil is a prime market for growth in ht category. Several companies actually manufacture quality auto sound products in Brazil and are making their way into new markets including the USA.
Over the weekend, IASCA Judge Trainer Chris Orblom conducted a Judge’s training session to 15 of the country’s most progressive installers and dealers. Interpreter Willie Maurer made the job easy as he expertly translated the lessons in Portuguese. Papadeas took the opportunity to introduce IASCA rules to retailers as an important sales tool. “Brazilian retailers recounted increasing incidents of consumers brow beating them on price” said Papadeas, “they were surprised to hear that the USA and other parts of the world are experiencing the same problems. We took the opportunity to make them understand that they must continue to differentiate themselves in their market if they are to succeed over the price busters and that by using specific IASCA rules on the sales floor, along with other sales techniques, their professionalism could overcome price objections”.
The training seminars were well received. Half of the attendees over the weekend were associated with the former IASCA Brazilian affiliation in some manner and eager to resurrect the organization; including the former IASCA administrator Dirceu Pedrero Junior who was in attendance. “Repeated requests for a sound quality format at our events led me to IASCA“ say Boner, “the interest in sound quality is peaked and the market is ready for this”. Boner is also the administrator of dB Drag. He says “adding the IASCA Competition formats of Sound Quality and Bass Boxing to our circuit of 70+ competitions will help grow car audio awareness in Brazil to the thousands upon thousands of 101% Eventos attendees.
For more information on IASCA Brasil please visit www.101eventos.com.br or www.iasca.com